Vinnie D'Alleva
1990-1994 G.I.JOE: A Real American Hero Brand Manager
DOCUMENTARY:
Vinnie D'Alleva's Marketing Masterclass (G.I.JOE: A Real American Hero 1990-1994)
Vinnie D’Alleva's doesn’t pull any punches as he recounts leading the G.I.JOE: A Real American Hero brand through the neon 90s! It was a scrappy time of minimal marketing budgets, rising competition, and a lack of new media to drive demand. How does a brand survive and thrive in this challenging environment: “sheer will and ingenuity in design and product.”
ADDITIONAL MEDIA: Order of Battle Podcast
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Jason Murrell, co-host of Order of Battle Podcast, met Vinnie D'Alleva working a Star Trek booth at a celebrity signing convention in Chicago IL. That chance meeting led to Vinnie sitting down with Jason and Joel to talk G.I.Joe, Star Trek, Jurassic World, and more. Vinnie worked for Hasbro for 10 years – which included Transformers, G.I.Joe, Air Raiders, and countless other brands. Have a listen below!
ADDITIONAL MEDIA: The Toy Files Podcast
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Dan Klingensmith (author of Creating G.I. Joe: A Real American Hero) and Kirk Bozigian (former G.I.Joe Brand Manager and then Vice President of Boys Toys at Hasbro) interviewed Vinnie D'Alleva back in 2020. From the YouTube description:
"Vinnie D'Alleva, former VP of Marketing at Hasbro, is an avid fan and supporter of G.I.Joe – both before and after he worked at Hasbro! While Marketing Director on the brand, he considered himself very fortunate to have worked with some of the best designers, artists, engineers and sales people in the company and to have had the chance to work on several notable initiatives such as Battle Corps, Ninja Force, D.E.F., Eco-Warriors, Mega-Marines, Star Brigade, Masterpiece Collection, and Hall Of Fame. He worked on the brand a total of 8 years and was even turned into one of the venerable villains of Cobra (both in toy and real-life form), the nefarious Cesspool! He continues to work within both the toy and baby industries, collects comic books and action figures of many types, and is an avid movie fan. He maintains that Hasbro was one of the best places he’s ever worked!"
"Vinnie D'Alleva, former VP of Marketing at Hasbro, is an avid fan and supporter of G.I.Joe – both before and after he worked at Hasbro! While Marketing Director on the brand, he considered himself very fortunate to have worked with some of the best designers, artists, engineers and sales people in the company and to have had the chance to work on several notable initiatives such as Battle Corps, Ninja Force, D.E.F., Eco-Warriors, Mega-Marines, Star Brigade, Masterpiece Collection, and Hall Of Fame. He worked on the brand a total of 8 years and was even turned into one of the venerable villains of Cobra (both in toy and real-life form), the nefarious Cesspool! He continues to work within both the toy and baby industries, collects comic books and action figures of many types, and is an avid movie fan. He maintains that Hasbro was one of the best places he’s ever worked!"
