1983 Stickers (Hallmark)
These stickers were produced in 1983 by Hallmark Cards, Inc. The package on the left was sold through Hallmark stores, and the package on the right was sold through smaller card departments and retailers in the mass channel, using Hallmark's Ambassador brand. Roll over the images below for more info, or click them to view full screen.
Sticker scans are courtesy of Dan Moore.
The color palette for each of these stickers varies from the production release figure, but none more than Snake Eyes. 1983 sticker Snake Eyes features bare hands, red suspenders, green boots and shirt, and green and blue camo pants. Some collectors take this sticker's existence as proof that options other than black were considered for Snake Eyes, but below Kirk Bozigian recalls that "from day one Snake Eyes was always going to be black molded plastic."
Kirk Bozigian (G.I. Joe Product Manager) and Ron Rudat (R&D Figure Designer) discuss how Snake Eyes came to be.
Roll over the images below for more info, or click them to view full screen.