1982 toy-related G.I. Joe TV Commercials
Featuring the original nine carded 1982 G.I. Joe figures. Cobra and Cobra Officer were released on cards later in 1982 and Cobra Commander was only available as a mail away figure in 1982, so they were not featured in this early ad.
Techniques include a cel animation intro and product shots in a studio. Voice over tells the story.
Notable: the visors featured in this commercial are black, not clear like the production visors. Some paint apps vary from the final product (one example is Breakers yellow pockets were silver when he went to production).
Techniques include a cel animation intro and product shots in a studio. Voice over tells the story.
Notable: the visors featured in this commercial are black, not clear like the production visors. Some paint apps vary from the final product (one example is Breakers yellow pockets were silver when he went to production).
Featuring the FLAK (Field Light Attack Cannon), MMS (Mobile Missile System), the RAM (Rapid Fire Motorcycle), VAMP (Multi-Purpose Attack Vehicle) and HAL (Heavy Artillery Laser). Figures include Grand Slam, Hawk and Clutch.
Techniques include product shots in a natural play setting (outdoors) and a studio shot of the featured products (VAMP with Clutch) at the end. Children and voice over tell the story.
Notable: the visors featured in this commercial are black, not clear like the production visors.
Techniques include product shots in a natural play setting (outdoors) and a studio shot of the featured products (VAMP with Clutch) at the end. Children and voice over tell the story.
Notable: the visors featured in this commercial are black, not clear like the production visors.
Featuring the MOBAT (Motorized Battle Tank) and Steeler.
Techniques include a cel animation intro, product shots in a natural play setting (outdoors), and a studio shot of the featured product at the end. Children and voice over tell the story.
Notable: The outdoor setting appears to be just beyond one of the kids front yards, which can be deduced from the three shots that include a white picket fence in the background.
Techniques include a cel animation intro, product shots in a natural play setting (outdoors), and a studio shot of the featured product at the end. Children and voice over tell the story.
Notable: The outdoor setting appears to be just beyond one of the kids front yards, which can be deduced from the three shots that include a white picket fence in the background.
Featuring the FLAK (Field Light Attack Cannon), the RAM (Rapid Fire Motorcycle), Breaker and Cobra.
Techniques include a cel animation intro, product shots in a natural play setting (outdoors), and a studio shot of the featured products (Breaker and Cobra) at the end. Children and voice over tell the story.
Notable: The Cobra appears to be the early prototype from the catalog. Some paint apps vary from the final product (one example is Breakers yellow pockets were silver when he went to production). This spot is one of many that showed Cobra stealing G.I. Joe vehicles. Cobra was not given their own vehicles until 1983.
Techniques include a cel animation intro, product shots in a natural play setting (outdoors), and a studio shot of the featured products (Breaker and Cobra) at the end. Children and voice over tell the story.
Notable: The Cobra appears to be the early prototype from the catalog. Some paint apps vary from the final product (one example is Breakers yellow pockets were silver when he went to production). This spot is one of many that showed Cobra stealing G.I. Joe vehicles. Cobra was not given their own vehicles until 1983.
Featuring the RAM (Rapid Fire Motorcycle), the VAMP (Multi-Purpose Attack Vehicle), Breaker and Cobra.
Techniques include a cel animation intro, product shots in a natural play setting (outdoors), and a studio shot of the featured products (Breaker and Cobra) at the end. Children and voice over tell the story.
Notable: The Cobra Officer appears to be a prototype, based on the large silver logo. This spot is one of many that showed Cobra stealing G.I. Joe vehicles. Cobra was not given their own vehicles until 1983.
Techniques include a cel animation intro, product shots in a natural play setting (outdoors), and a studio shot of the featured products (Breaker and Cobra) at the end. Children and voice over tell the story.
Notable: The Cobra Officer appears to be a prototype, based on the large silver logo. This spot is one of many that showed Cobra stealing G.I. Joe vehicles. Cobra was not given their own vehicles until 1983.
Featuring the VAMP (Multi-Purpose Attack Vehicle), MMS (Mobile Missile System) and the the RAM (Rapid Fire Motorcycle). Figures include Rock 'n Roll, Cobra Commander and Cobra Officer, Silver pads Grand Slam, and Hawk.
Techniques include a cel animation intro, product shots in a natural play setting (outdoors), and a studio shot of the featured products (Cobra Commander and the RAM) at the end. Children and voice over tell the story.
Notable: The Cobra Officer and Rock 'n Roll appear to be straight-arm production releases. Cobra Commander appears to be a swivel-arm prototype and silver pads Grand Slam appears to be a straight-arm prototype (as the actual 1983 silver pad Grand Slam was a swivel-arm figure). This spot is one of many that showed Cobra stealing G.I. Joe vehicles. Cobra was not given their own vehicles until 1983.
Techniques include a cel animation intro, product shots in a natural play setting (outdoors), and a studio shot of the featured products (Cobra Commander and the RAM) at the end. Children and voice over tell the story.
Notable: The Cobra Officer and Rock 'n Roll appear to be straight-arm production releases. Cobra Commander appears to be a swivel-arm prototype and silver pads Grand Slam appears to be a straight-arm prototype (as the actual 1983 silver pad Grand Slam was a swivel-arm figure). This spot is one of many that showed Cobra stealing G.I. Joe vehicles. Cobra was not given their own vehicles until 1983.
Featuring all of the 1982 vehicles and figures!
Techniques include product shots in a natural play setting (outdoors), and a composited studio shot of the first 9 figures. Children and voice over tell the story.
Notable: This commercial pulls footage from all of the previous commercials, and utilizes a much longer theme song.
Techniques include product shots in a natural play setting (outdoors), and a composited studio shot of the first 9 figures. Children and voice over tell the story.
Notable: This commercial pulls footage from all of the previous commercials, and utilizes a much longer theme song.
Notice anything else interesting about these spots? Let me know what I missed via Facebook or Twitter and I'll incorporate your insights!
