1985 Triple Win Game Stickers 

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These Triple Win game inserts included a unique sticker on each one and were available in specially-marked packages of G.I. Joe figures and vehicles in 1985. Roll over the images below to find out more, or click the images to enlarge them.

The G.I. Joe Fact and Yearbook

The Triple Win sweepstakes was a contest in 1985 by Hasbro Bradley, Inc. through Ventura Associates, Inc. There was three ways to win: match the number "843" to win the grand prize; mail in your sweepstakes entry to win the prize listed or unclaimed prizes, or spell "G.I. Joe" with multiple game pieces to win the G.I. Joe Fact and Yearbook. The odds of winning the grand prize (giant screen TV, VCR & camera, and a G.I. Joe film library) was 1 in 3 million; "Play To Win" odds was 1 in 16,363. A minimum of 100,000 Fact and Yearbooks were guaranteed to be awarded. ​
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The G.I. Joe Fact & Yearbook was 160 pages long and included four pages for stickers. Each sticker page in the "Personal Portfolio Of G.I. Joe Stickers" held six stickers, for a total of 24 stickers, the exact number of Triple Win stickers produced. The sticker squares were the exact size of the Triple Win stickers. 

Roll over the images below to find out more, or click the images to enlarge them.

1985 Cardback with Triple Win Promotion

Below is a cardback with the Triple Win promotion. The Triple Win cardbacks are 34-backs, which means the back of the cards show 34 different G.I. Joe and Cobra characters. To see unopened examples click the following links for figures (ex. seen here) and vehicles (ex. seen here). ​
Some Triple Win game insert scans courtesy of Brian Kossin. 
Sweepstakes award letter is courtesy of Page and Greg Wagner. Check out their eBay store for tons of vintage Joes!
Fact and Yearbook, Tele-Viper cardback, and misc Triple Win game inserts courtesy of Dan Moore.