1984 toy-related G.I. Joe TV Commercials
Featuring the Chameleon and introducing Zartan. The Dragonfly, Wild Bill and Ripcord also have cameos.
Techniques include a cel animation intro, product shots in a natural play setting (outdoors), and a studio shot of the featured products (Chameleon with Zartan) at the end. A custom song, children and voice over tell the story.
Notable: Zartan's chest piece appears to be completely black, compared to the final toy that had a black chest piece with a transparent horizontal window.
Techniques include a cel animation intro, product shots in a natural play setting (outdoors), and a studio shot of the featured products (Chameleon with Zartan) at the end. A custom song, children and voice over tell the story.
Notable: Zartan's chest piece appears to be completely black, compared to the final toy that had a black chest piece with a transparent horizontal window.
Featuring the Skystriker: Combat Jet (XP-14F), Dragonfly: Assault Copter (XH-1) and the Rattler: Ground Attack Jet. Figures include Ace, WIld Weasel and Wild Bill. Recondo also has a cameo.
Techniques include a cel animation intro, product shots in a natural play setting (outdoors), and studio shots of the Skystriker, Rattler, and Dragonfly. A custom song, children and voice over tell the story.
Notable: The Dragonfly was largely ineffective in the Rattler VS Skystriker dogfight. Look at Wild Bill just hovering at the 0:16 mark.
Techniques include a cel animation intro, product shots in a natural play setting (outdoors), and studio shots of the Skystriker, Rattler, and Dragonfly. A custom song, children and voice over tell the story.
Notable: The Dragonfly was largely ineffective in the Rattler VS Skystriker dogfight. Look at Wild Bill just hovering at the 0:16 mark.
Featuring the Rattler: Ground Attack Jet with cameos from the MOBAT, Vamp Mk II, and Slugger. Figures include Wild Weasel, Steeler and Thunder.
Techniques include a cel animation intro, product shots in a natural play setting (outdoors), and a studio shot of the featured products (Wild Weasel and the Rattler) at the end. A custom song, children and voice over tell the story.
Notable: Both the animated intro and the natural play setting show off several Rattlers, like they always travel in packs of three or more. This is the first commercial I recall seeing that encouraged "army building."
Techniques include a cel animation intro, product shots in a natural play setting (outdoors), and a studio shot of the featured products (Wild Weasel and the Rattler) at the end. A custom song, children and voice over tell the story.
Notable: Both the animated intro and the natural play setting show off several Rattlers, like they always travel in packs of three or more. This is the first commercial I recall seeing that encouraged "army building."
Featuring the Cobra C.L.A.W.: Covert Light Aerial Weapon and Sky Hawk: One-Man V.T.O.L.. Figures include Storm Shadow, Cobra Commander, and three of the new 1984 G.I. Joes: Duke, Roadblock and Spirit.
Techniques include a cel animation intro, product shots in a natural play setting (outdoors), and a studio shot of the featured products (C.L.A.W., Sky Hawk and the three new Joes) at the end. A custom song, children and voice over tell the story.
Notable: The intro animation is reminiscent of the cover to G.I. Joe #24, The Commander Escapes. Spirit is clearly a prototype and has some creepy eyes! Freedom, Spirit's bald eagle, is also a prototype. An uncharacteristically reckless Duke leaves his helmet at home, and somehow man-handles Storm Shadow in a most improbable combat scene.
Techniques include a cel animation intro, product shots in a natural play setting (outdoors), and a studio shot of the featured products (C.L.A.W., Sky Hawk and the three new Joes) at the end. A custom song, children and voice over tell the story.
Notable: The intro animation is reminiscent of the cover to G.I. Joe #24, The Commander Escapes. Spirit is clearly a prototype and has some creepy eyes! Freedom, Spirit's bald eagle, is also a prototype. An uncharacteristically reckless Duke leaves his helmet at home, and somehow man-handles Storm Shadow in a most improbable combat scene.
Featuring the three 1984 Battle Stations: Watch Tower, Mountain Howitzer and Bivouac. Figures include Recondo, Blowtorch, Ripcord and Mutt & Junkyard.
Techniques include a cel animation intro, product shots in a studio setting that's made to look like the outdoors, and a studio shot of the featured products (Watch Tower, Mountain Howitzer, Bivouac and the four new Joes) at the end. The cartoon voices of Cobra Commander and Destro tell the story, with help from the traditional voice over.
Notable: This is the only 1984 commercial without its own unique jingle. It also is the only commercial with voices from the cartoons. Blowtorch is wearing a really cool prototype mask with eye-holes. In the closing shot, Rip Cord is wearing an odd prototype helmet.
Techniques include a cel animation intro, product shots in a studio setting that's made to look like the outdoors, and a studio shot of the featured products (Watch Tower, Mountain Howitzer, Bivouac and the four new Joes) at the end. The cartoon voices of Cobra Commander and Destro tell the story, with help from the traditional voice over.
Notable: This is the only 1984 commercial without its own unique jingle. It also is the only commercial with voices from the cartoons. Blowtorch is wearing a really cool prototype mask with eye-holes. In the closing shot, Rip Cord is wearing an odd prototype helmet.
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