Air Commandos
Battle Copters
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Sonic Fighters
Mail-Order Re-Issue
A new era for G.I.Joe Marketing: Serial Live Action TV Commercials!
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G.I.Joe’s 1991 toy commercials changed gears and replaced animation with live-action actors and actresses and life size vehicles. These commercials were serial, a first for G.I.Joe, and told the linear story of G.I.Joe and Cobra battling for control of “Plasmatox.”
Filming was completed in December 1990, in Vancouver, British Columbia, Canada at North Shore Studios, Lot 3, with Cannel Films (now Lions Gate). Kirk Bozigian, former Vice President of Marketing for Hasbro, filmed nearly 3 hours of behind the scenes footage over the 3.5 weeks of filming. 28 years later, he mailed us those tapes. Together, we premiered this nearly 30 year old footage for the first time at the final Hasbro sponsored G.I. Joe Collectors' Convention. Now the "homefront heroes" can enjoy stories of what happened behind the scenes of G.I.Joe’s first live-action micro-movie!
Filming was completed in December 1990, in Vancouver, British Columbia, Canada at North Shore Studios, Lot 3, with Cannel Films (now Lions Gate). Kirk Bozigian, former Vice President of Marketing for Hasbro, filmed nearly 3 hours of behind the scenes footage over the 3.5 weeks of filming. 28 years later, he mailed us those tapes. Together, we premiered this nearly 30 year old footage for the first time at the final Hasbro sponsored G.I. Joe Collectors' Convention. Now the "homefront heroes" can enjoy stories of what happened behind the scenes of G.I.Joe’s first live-action micro-movie!
