One of the common themes from Guy's interview was the brutal reality of cost reduction. Designers would "shoot for the moon" during conceptualization and ideation, packing vehicles full of features. Below, the illustration on the left shows the original styling direction prior to cost reduction. There were working front and rear winches, nose mounted swivel guns, working spotlights, and antennas everywhere. Eventually they would refine these designs and create illustrated exploded views for cost input. Designers would work collaboratively with marketing and "the bean counters" (as Kirk Bozigian would put it), and they would determine what features would make the cut, and what had to hit the cutting room floor. Often, in addition to losing features, vehicles were scaled down. Roll over the images below to find out more, or click the images to enlarge them.